Have you ever read a press release and thought it really hit it out of the park? As a public relations professional You should have a folder of these types of press releases to refer to if you ever have to quickly write one up. Click here to read more.
After "60 Minutes" journalist Steve Croft interviewed President Barack Obama, he gave an inside view on how he prepared to conduct and structure the sitdown. This is a great learning opportunity for PR Professionals as I explain in a blog post. Click here to read more.
Social Media is a great tool for public relations professionals to use in their crisis communication plans, but only if used correctly and truthfully. This blog post links to an article that offers three tips every PR pro should at least take a look at. Click here to read more.
